Michael Scott, Ron Swanson and Donald Trump all have something in common besides their nice haircuts and good looks — they’re boss at being the boss. When it comes to the world of content writing, there’s so much competition.
1. Understand Your Audience Like a Pro
When it comes to content writing, take a step out of Michael Scott’s playbook and then throw it out the window. Understanding your audience is key to good content.
For example, if you own a fun local bakery, don’t write in a formal business tone. Instead, write in a light voice that will captivate your audience’s senses and tantalize their taste buds.
2. Be Helpful Like a Pro
Too many people mistake content marketing as a chance to just talk about themselves or their company in a longer form. This could not be more inaccurate. You should attempt to help your readers solve their problems. No one wants to read a brochure on your company.
If you’re the expert in something, you can bet that they’d love to hear all about your expertise and how they could deploy it to their benefit. So help, help, help. Then when you’re done, help some more.
3. Grammar Like a Pro
Reading an article with poor grammar is like watching someone shoot themselves in the foot repeatedly. It’s simple and fairly elementary: learn how to use a comma, know where to place a period and learn to differentiate between there, their and they’re.
4. Creativity Like a Pro
Nobody wants to read a bland article on the inner dealings of your rubber band company — but come up with something a little more creative and catchy and your boring rubber band article suddenly becomes a lot more elastic. (See what I did there?)
Ready to get your creative juices flowing? Simply have a brainstorm session with your creative team. This will not only help you filter out all of the bad ideas, it will also narrow your focus on new ones.
5. Research Like a Pro
Have you ever read an article filled with loads of misinformation? When it comes to writing content, don’t be that guy. Nobody wants to be that guy. If you write an article filled with absurd or irrelevant information, you and your brand are in trouble. If you don’t know much about your competitor, now is the time learn. Once you and your brand are recognized as relevant sources of quality information, you can start converting leads.
Let’s face it: content marketing is here to stay. Make your brand better and create an online presence that will have Mr. Scott, Mr. Swanson and maybe even Mr. Trump knocking on your door for content suggestions and tips.
Well there you have it. Wait, one more thing: Practice. That’s all you need to be writing good content for web, print and everything in between.